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Focusing on the consumer's perspective, this book explores how product assortment affects decision-making and choice. It reviews existing literature and theoretical developments to propose research propositions that clarify the relationship between product variety and consumer behavior. By addressing three key questions, it aims to enhance understanding of the consumer aspect of assortment research, providing valuable insights for both academics and practitioners in the field.
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Product Assortment and Consumer Choice, Alexander Chernev
- Idioma
- Publicado en
- 2012
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- (Tapa blanda)
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- Título
- Product Assortment and Consumer Choice
- Subtítulo
- An Interdisciplinary Review
- Idioma
- Inglés
- Autores
- Alexander Chernev
- Editorial
- Now Publishers Inc
- Publicado en
- 2012
- Formato
- Tapa blanda
- Páginas
- 74
- ISBN13
- 9781601985347
- Serie
- Etiquetas
- Temas psicológicos
- Calificación
- 5 de 5
- Descripción
- Focusing on the consumer's perspective, this book explores how product assortment affects decision-making and choice. It reviews existing literature and theoretical developments to propose research propositions that clarify the relationship between product variety and consumer behavior. By addressing three key questions, it aims to enhance understanding of the consumer aspect of assortment research, providing valuable insights for both academics and practitioners in the field.