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The narrative follows a young agency executive navigating the quirky and often comedic challenges of the advertising industry. From attempting to train penguins for a TV ad in London to pioneering Western agencies in Moscow and China, the book offers a blend of humor and insight into the inner workings of global ad agencies. Readers can expect both laughter and valuable lessons about the ad world, making it a unique exploration of creativity and culture in advertising.
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From Penguins to Paradise, Paddy Hayes
- Idioma
- Publicado en
- 2021
- product-detail.submit-box.info.binding
- (Tapa dura)
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- Título
- From Penguins to Paradise
- Subtítulo
- My Life as an Advertising Man
- Idioma
- Inglés
- Autores
- Paddy Hayes
- Editorial
- Great Writers Media, LLC
- Publicado en
- 2021
- Formato
- Tapa dura
- Páginas
- 164
- ISBN13
- 9781960939326
- Serie
- Etiquetas
- Historias reales, Biografías
- Descripción
- The narrative follows a young agency executive navigating the quirky and often comedic challenges of the advertising industry. From attempting to train penguins for a TV ad in London to pioneering Western agencies in Moscow and China, the book offers a blend of humor and insight into the inner workings of global ad agencies. Readers can expect both laughter and valuable lessons about the ad world, making it a unique exploration of creativity and culture in advertising.