Practical guide to political marketing

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The book explores the intersection of political and commercial marketing, emphasizing how political parties often become commodified despite representing real individuals and values. It argues that while marketing techniques can enhance political engagement, blindly applying commercial methods to politics is misguided and harmful. The author critiques the shift from genuine political discourse to propaganda, highlighting the resulting voter apathy and the rise of abstention. Ultimately, it advocates for a strategic approach to politics that prioritizes meaningful engagement and diplomacy over mere marketing tactics.