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Focusing on the multifaceted nature of innovation, this fourth edition delves into various forms beyond mere product development. It highlights recent trends such as frugal and social innovation, encouraging students to explore these concepts in depth. The accessible writing style and extensive case studies offer practical examples, making key ideas relatable and applicable. This comprehensive approach emphasizes that innovation encompasses a broader spectrum of processes and practices.
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Exploring Innovation 4e, David Smith
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- 2024
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