CRM Technology as a Tool for Business Growth and Economic Advancement

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The adoption of CRM technology in e-commerce is explored as a means to achieve sustainable competitive advantage. The book provides a historical overview of commerce in Nigeria, highlighting the challenges and opportunities within the global e-commerce landscape. It serves as a blueprint for integrating innovation into business management and organizational culture, addressing topics such as e-business, AI, and cybersecurity. Additionally, it examines Jumia Nigeria's strategies for leveraging foreign direct investment and ICT to enhance profitability and customer service.