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Focusing on the integration of innovation management with change management and creativity, this revised second edition serves as a comprehensive guide for utilizing innovation as a critical survival tool in today's competitive landscape. It emphasizes the importance of strategic thinking in fostering creativity and driving successful change within organizations.
Compra de libros
Creativity and Strategic Innovation Management, Sandra M Dingli, Malcolm Goodman
- Idioma
- Publicado en
- 2017
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