Beyond Fair Trade: How One Small Coffee Company Helped Transform a Hillside Village in Thailand

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The narrative explores the Akha hill Tribe's struggle against historical challenges, including political and economic pressures, particularly regarding opium dependency. A pivotal moment occurs in 2006 when businessman John Darch collaborates with entrepreneur Wicha Promyong to create the Doi Chaang Coffee Company, an innovative venture that transcends fair trade principles. The book details the evolution of this partnership, highlighting the successes, challenges, and the individuals involved in building a sustainable future for the Akha community.