The Story of MTV

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Exploring the origins and evolution of MTV, this title delves into the music video channel's journey since its 1981 inception. It highlights the key leaders who shaped its trajectory, the challenges faced, and the innovations that propelled it to become a dominant force in cable television. The book provides a comprehensive overview of MTV's impact on culture and entertainment, making it an excellent resource for understanding contemporary technology and industry within the context of the Built for Success series.