Customer Value Generation in Banking

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The book explores the transformative challenges facing the banking sector, driven by digitalization, customer demands, regulation, and economic volatility. It presents the 'Zurich model' for a customer-centric banking architecture, guiding readers in creating sustainable business models. Key insights include identifying customer behavior traps, strategic instruments for enhancing financial services, and essential factors for successful transformation. Through this framework, the authors equip readers with the tools needed to navigate the complexities of modern banking.