Performance appraisal in Mutual fund Companies

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The book explores the evolution of the Indian mutual fund industry, starting from the establishment of the Unit Trust of India in 1964, which initially struggled to expand the market. The emergence of nationalized bank-sponsored mutual funds in the late 1980s marked a turning point, followed by the entry of private sector mutual funds in the early 1990s, offering diverse products and improved services. It focuses on five key players—Reliance, HDFC, ICICI, Birla Sun Life, and UTI—selected based on their assets under management.