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Focusing on the transformative power of music in branding, the book explores how brands integrate sound into their identity. It highlights real-world examples of companies that embrace music as a core element, using it to craft narratives, enhance brand experiences, and connect with consumers creatively. Through these case studies, the author illustrates the profound impact of audio branding on consumer engagement and brand loyalty.
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AUDIO BRANDING EXAMPLES, Mario Haro Salazar, Diana Espinoza Alcívar
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- 2022
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