The Rise of Populism in Western Europe

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Focusing on the rise of right-wing populist parties in Western Europe, the author contends that their electoral support stems from the unintended consequences of established political messaging rather than economic factors or cultural history. A two-level theory is presented to explain how moderate politicians' shifts in communication strategies have inadvertently bolstered the appeal of populist rhetoric. The book supports its theoretical claims with case studies from Germany, the Netherlands, and Sweden, providing empirical validation for its arguments.