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Focusing on marketing as a value-creation process, this book provides a comprehensive overview of marketing theory and key management principles. It introduces a value-based framework for developing effective market offerings, blending theoretical insights with practical tools. These resources empower managers to apply concepts to real-world business challenges and opportunities, ensuring a systematic approach to strategic marketing management.
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Strategic Marketing Management - Theory and Practice, Alexander Chernev
- Idioma
- Publicado en
- 2019
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- Título
- Strategic Marketing Management - Theory and Practice
- Idioma
- Inglés
- Autores
- Alexander Chernev
- Editorial
- Cerebellum Press
- Publicado en
- 2019
- Formato
- Tapa dura
- Páginas
- 522
- ISBN13
- 9781936572588
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión
- Calificación
- 5 de 5
- Descripción
- Focusing on marketing as a value-creation process, this book provides a comprehensive overview of marketing theory and key management principles. It introduces a value-based framework for developing effective market offerings, blending theoretical insights with practical tools. These resources empower managers to apply concepts to real-world business challenges and opportunities, ensuring a systematic approach to strategic marketing management.