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Focusing on optimizing design management processes, the book explores cultivating a design culture and delves into product and service design specifics. Each chapter features anecdotes from top design firms and best practices grounded in scientific research. This combination of theory and practical application provides students, scholars, and managers with valuable insights on transforming organizational design processes to foster innovation and develop groundbreaking products and services.
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The Design Imperative, Steven Chen
- Idioma
- Publicado en
- 2019
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- (Tapa blanda)
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