Everyman's McLuhan

Exploring the evolution of Marshall McLuhan from literary scholar to media studies pioneer, this primer delves into his insights on the interplay between culture and technology during a transformative era. McLuhan aimed to illuminate the effects of emerging technologies on human interaction, emphasizing the importance of understanding these changes to preserve literate culture. The book addresses his impact on both the Woodstock generation and academia, examining his views on popular culture alongside classical literature and how they inform his educational vision.