The Electric Meme

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Exploring the concept of memes, the book delves into their role in animal learning, human cultural evolution, and viral marketing. It argues that memes are key to understanding thought and societal dynamics. Despite their potential significance, a clear definition of memes has eluded researchers for decades. This work aims to clarify the nature of memes and their impact on various aspects of life, positioning them as essential to grasping the complexities of culture and cognition.