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Focusing on strategic planning, the book emphasizes designing a favorable future for companies through a structured development strategy. It highlights the importance of defining a clear mission aligned with long-term vision and market goals. The strategic plan incorporates external audits to navigate a complex, evolving environment, enabling the identification of threats and opportunities. Additionally, it stresses the significance of assessing internal strengths and weaknesses to establish a competitive advantage, utilizing SWOT analysis as a foundational tool.
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The Great Manitou, Abdoul Hamid Derra
- Idioma
- Publicado en
- 2023
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- (Tapa blanda)
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- Título
- The Great Manitou
- Subtítulo
- The Back Office of Brand Communication
- Idioma
- Inglés
- Autores
- Abdoul Hamid Derra
- Editorial
- Our Knowledge Publishing
- Publicado en
- 2023
- Formato
- Tapa blanda
- Páginas
- 204
- ISBN13
- 9786205920596
- Serie
- Descripción
- Focusing on strategic planning, the book emphasizes designing a favorable future for companies through a structured development strategy. It highlights the importance of defining a clear mission aligned with long-term vision and market goals. The strategic plan incorporates external audits to navigate a complex, evolving environment, enabling the identification of threats and opportunities. Additionally, it stresses the significance of assessing internal strengths and weaknesses to establish a competitive advantage, utilizing SWOT analysis as a foundational tool.