Politics Repackaged

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In the digital age, the right slogan is crucial for capturing public attention during elections. Chris Bruni-Lowe, a seasoned strategist, has compiled a database of 20,000 slogans from the past century to analyze their effectiveness. His research reveals that just eight key words have significantly influenced election outcomes. Through interviews with over 100 political figures and experts, the book explores the success of these words, detailing how they have shaped political messaging and the world at large, along with personal insights from those who created these impactful slogans.