The Comparative Study on Third-Party Logistics (3PL) Industry

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Focusing on the logistics services industry, the book presents a new metric for evaluating success in the marketing of logistics between China and South Korea. It analyzes four key aspects: drivers, development characteristics, constraints, and strategies. The findings highlight the strengths and weaknesses of both nations, offering insights and managerial implications for their logistics sectors. This study serves as a theoretical foundation for academics and provides practical guidelines for professionals in Logistics Communications and Marketing, addressing the evolving competitive landscape.