Designing Luxury Brands

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Focusing on the intersection of sensory science and neuropsychology, this book offers insights into building successful luxury brands. It features compelling business cases from renowned names like Tesla, Chanel, and Louboutin, spanning multiple industries. Groundbreaking scientific methods, including the Derval Color Test®, are discussed to predict luxury consumer behavior. With practical examples and experiments, readers are equipped to innovate and enhance luxury branding strategies, encouraging a fresh perspective on the luxury market.