The Airline Industry

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The book explores the transformation of the aviation sector following the liberalization of the EU market in the 1990s, highlighting the challenges posed by terrorism, epidemics, and rising oil prices. It examines the sustainability of traditional airline business models in an increasingly competitive landscape dominated by low-cost carriers. The focus is on how legacy airlines must adapt through restructuring and strategic responses to maintain profitability and competitive advantages in this "perfect storm" of industry challenges.