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The book offers a structured exploration of fundamental marketing concepts across seven chapters, making it accessible for both students and professionals. Each chapter is clearly organized with diagrams and examples, facilitating easy comprehension without overwhelming detail. Its modular approach ensures that readers can quickly grasp essential information, making it an effective resource for anyone looking to enhance their marketing knowledge.
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Basics of Marketing, Sarabjit Singh Shergill
- Idioma
- Publicado en
- 2015
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