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Focusing on the principles of marketing within the tourism and hospitality sectors, this textbook highlights the unique challenges faced by SMEs in the global market. It provides a thorough examination of diverse topics such as destination marketing, consumer behavior, and the impact of digital and social media. With practical examples from various destinations, the book equips students with essential tools and techniques to effectively design and execute successful marketing strategies tailored for the tourism industry.
Compra de libros
Marketing Tourism and Hospitality, Richard George
- Idioma
- Publicado en
- 2021
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- Título
- Marketing Tourism and Hospitality
- Subtítulo
- Concepts and Cases
- Idioma
- Inglés
- Autores
- Richard George
- Editorial
- Springer International Publishing
- Publicado en
- 2021
- Formato
- Tapa blanda
- Páginas
- 524
- ISBN13
- 9783030641108
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión
- Calificación
- 4 de 5
- Descripción
- Focusing on the principles of marketing within the tourism and hospitality sectors, this textbook highlights the unique challenges faced by SMEs in the global market. It provides a thorough examination of diverse topics such as destination marketing, consumer behavior, and the impact of digital and social media. With practical examples from various destinations, the book equips students with essential tools and techniques to effectively design and execute successful marketing strategies tailored for the tourism industry.