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Focusing on the evolution of customer engagement, this book introduces a customer engagement value framework essential for effective management. It serves as a comprehensive guide, offering both theoretical insights and practical methods for fostering profitable customer relationships in both business-to-consumer and business-to-business contexts. As a pioneering work, it addresses the growing need for authoritative resources on maximizing customer engagement for enhanced profitability.
Compra de libros
Valuing Customer Engagement, V. Kumar
- Idioma
- Publicado en
- 2024
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- Subtítulo
- Strategies to Measure and Maximize Profitability
- Idioma
- Inglés
- Autores
- V. Kumar
- Editorial
- Springer, Berlin
- Publicado en
- 2024
- Formato
- Tapa dura
- ISBN13
- 9783031432958
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Temas psicológicos
- Descripción
- Focusing on the evolution of customer engagement, this book introduces a customer engagement value framework essential for effective management. It serves as a comprehensive guide, offering both theoretical insights and practical methods for fostering profitable customer relationships in both business-to-consumer and business-to-business contexts. As a pioneering work, it addresses the growing need for authoritative resources on maximizing customer engagement for enhanced profitability.