Using the R Commander

The book provides a comprehensive guide to using SAS® Enterprise Guide software for marketing research, emphasizing its user-friendly drag-and-drop interface. It includes 236 screenshots for clarity and employs a step-by-step approach to explain statistical methods in real managerial contexts. Readers will learn how to extract and collate information effectively, enabling them to solve everyday business and research challenges. Additionally, it highlights the SAS® OnDemand Enterprise Guide as a valuable resource for academics and professionals alike.