¡Agotado, pero muy deseado!
Parámetros
- 330 páginas
- 12 horas de lectura
Más información sobre el libro
Why do text messages cost money while e-mails are free? How does Apple persuade people to pay for music instead of downloading it for nothing? In Priceless, bestselling author William Poundstone reveals how we perceive value and why businesses set the prices we pay. Rooted in the emerging field of behavioural decision theory, Poundstone reveals the secrets that multinationals - including Microsoft, Coca-Cola, Nestle, Nokia and Mercedes - are willing to pay millions for from so-called price consultants. Revealing how conventional economics gets it all wrong, this is a stunning expose of how irrational we all are and how global businesses are taking advantage.
Compra de libros
Priceless, William Poundstone
- Idioma
- Publicado en
- 2010
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Título
- Priceless
- Idioma
- Inglés
- Autores
- William Poundstone
- Publicado en
- 2010
- Formato
- Tapa blanda
- Páginas
- 330
- ISBN10
- 1851687823
- ISBN13
- 9781851687824
- Serie
- Etiquetas
- No ficción, Ciencias sociales, Comercio, Negocios & Gestión, Temas psicológicos, Temática filosófica, Filosofía, Psicología, Ciencia, Economía, Finanzas
- Calificación
- 3,7 de 5
- Descripción
- Why do text messages cost money while e-mails are free? How does Apple persuade people to pay for music instead of downloading it for nothing? In Priceless, bestselling author William Poundstone reveals how we perceive value and why businesses set the prices we pay. Rooted in the emerging field of behavioural decision theory, Poundstone reveals the secrets that multinationals - including Microsoft, Coca-Cola, Nestle, Nokia and Mercedes - are willing to pay millions for from so-called price consultants. Revealing how conventional economics gets it all wrong, this is a stunning expose of how irrational we all are and how global businesses are taking advantage.