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The book explores the intersection of marketing, branding, and media studies within the fashion industry. It offers a thorough examination of both the commercial and ethical implications of marketing practices, providing insights into how these strategies shape the industry. By integrating various disciplines, it aims to foster a deeper understanding of the complexities involved in fashion marketing and communications.
Compra de libros
Fashion Marketing and Communications, Olga Mitterfellner
- Idioma
- Publicado en
- 2024
- product-detail.submit-box.info.binding
- (Tapa dura)
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- Subtítulo
- Theory and Practice Across the Fashion Industry
- Idioma
- Inglés
- Autores
- Olga Mitterfellner
- Editorial
- Taylor & Francis Ltd
- Publicado en
- 2024
- Formato
- Tapa dura
- Páginas
- 316
- ISBN13
- 9781032582344
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión
- Descripción
- The book explores the intersection of marketing, branding, and media studies within the fashion industry. It offers a thorough examination of both the commercial and ethical implications of marketing practices, providing insights into how these strategies shape the industry. By integrating various disciplines, it aims to foster a deeper understanding of the complexities involved in fashion marketing and communications.