Build Your Brand Like You Give a Shit

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Exploring the concept of reputation, this book delves into how personal and professional identities are shaped by the perceptions of others. It challenges readers to reflect on their own reputations and consider whether they are positively influencing their lives and careers. Through engaging insights and practical advice, the author emphasizes the importance of cultivating a reputation that aligns with one's values and aspirations, ultimately guiding readers to enhance their standing in both social and professional spheres.