Selling Vero Beach

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Exploring the intersection of myth and reality, this book delves into the transformation of the Indian River area in Florida during the Gilded Age. It examines how settlers crafted an idyllic narrative about the region, often distorting Indigenous histories to promote tourism and investment. Through the lens of local history, agricultural marketing, and correspondence between notable figures like Waldo Sexton and Zora Neale Hurston, the author reveals the complexities of Florida's past and the ongoing impact of these fabricated stories on its identity as a vacation destination.