Viral Rhetoric

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Exploring the metaphorical use of viruses in rhetoric, politics, and popular culture, this book employs Jean Baudrillard's concept of virality to analyze its implications. It questions the impact of phrases like "going viral" and whether such biological metaphors suggest that societal dynamics are governed by biological factors. Additionally, it critiques the potential insensitivity within viral culture towards individuals genuinely affected by viruses, raising important ethical considerations in the discourse surrounding virality.