El libro está agotado actualmente
Más información sobre el libro
Focusing on the gaps in business education in Brazil, this book explores the need for a broader understanding of macro-marketing, which examines the relationship between markets and society. Through in-depth interviews with nine marketing professors, it reveals their perspectives on teaching practices, the significance of macro-marketing concepts, and the discipline's social implications. The work advocates for a more critical approach to marketing education, emphasizing the importance of understanding market complexities in an increasingly market-driven world.
Compra de libros
The Contribution of Macromarketing to the Teaching of Marketing in Brazil, Rodolfo Berardinelli
- Idioma
- Publicado en
- 2023
- product-detail.submit-box.info.binding
- (Tapa blanda)
Te avisaremos por correo electrónico en cuanto lo localicemos.
Métodos de pago
Nadie lo ha calificado todavía.
- Título
- The Contribution of Macromarketing to the Teaching of Marketing in Brazil
- Subtítulo
- Can we improve the teaching of Marketing in Undergraduate Business Administration Courses?
- Idioma
- Inglés
- Autores
- Rodolfo Berardinelli
- Editorial
- Our Knowledge Publishing
- Publicado en
- 2023
- Formato
- Tapa blanda
- Páginas
- 60
- ISBN13
- 9786206025412
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión
- Descripción
- Focusing on the gaps in business education in Brazil, this book explores the need for a broader understanding of macro-marketing, which examines the relationship between markets and society. Through in-depth interviews with nine marketing professors, it reveals their perspectives on teaching practices, the significance of macro-marketing concepts, and the discipline's social implications. The work advocates for a more critical approach to marketing education, emphasizing the importance of understanding market complexities in an increasingly market-driven world.