Marketing and Supply chain management

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Focusing on the complexities of marketing and supply chain management, this book provides insights specifically tailored for senior leaders and candidates with a strong background in science and engineering. It delves into the operations of a leading multinational car manufacturer, highlighting advanced technologies and innovative business models. Key topics include the Jaguar company's product offerings, detailed analyses using ICEDRIPS, PRIMEFACTS, TWOS, and STP, along with practical marketing strategies and supply chain recommendations.