Bookbot

Marketing Modernity

Italian Advertising from Fascism to Postmodernity

Parámetros

Páginas
192 páginas
Tiempo de lectura
7 horas

Más información sobre el libro

The book explores how Italy's contemporary culture of consumption is deeply influenced by the advertising industry's social vision developed after World War One. Utilizing a variety of primary sources, it examines the historical context and the evolution of consumer behavior, illustrating the lasting impact of early 20th-century advertising on modern Italian society.

Compra de libros

Marketing Modernity, Adam Arvidsson

Idioma
Publicado en
2015
product-detail.submit-box.info.binding
(Tapa blanda)
Te avisaremos por correo electrónico en cuanto lo localicemos.

Métodos de pago

Nadie lo ha calificado todavía.Añadir reseña