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Friction Fatigue

What the Failure of Advertising Means for Future-Focused Brands

Autores

Paul Dyer

Valoración del libro

4,5(2)Añadir reseña

Parámetros

252 páginas
9 horas de lectura

Negocios y economía

Más información sobre el libro

The rise of Google and Facebook has fundamentally altered daily life, empowering Big Advertising to disrupt consumer experiences. This transformation has led to increasingly invasive strategies aimed at influencing opinions and boosting sales, often at the expense of consumer privacy and comfort. The book explores the implications of this shift and the consequences for society as a whole.