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Focusing on the integration of storytelling within various corporate functions, this book highlights the benefits of adopting a holistic narrative approach. It offers practical insights from the perspectives of managing directors, C-suite executives, organizational developers, and corporate communicators. The authors provide rich descriptions of methods and implementation strategies, illustrating how effective narratives can enhance organizational performance and communication.
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Narrative Organizations, Christine Erlach, Michael Müller
- Idioma
- Publicado en
- 2020
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- Título
- Narrative Organizations
- Subtítulo
- Making Companies Future Proof by Working With Stories
- Idioma
- Inglés
- Autores
- Christine Erlach, Michael Müller
- Editorial
- Springer Berlin Heidelberg
- Publicado en
- 2020
- Formato
- Tapa dura
- Páginas
- 236
- ISBN13
- 9783662614204
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión
- Descripción
- Focusing on the integration of storytelling within various corporate functions, this book highlights the benefits of adopting a holistic narrative approach. It offers practical insights from the perspectives of managing directors, C-suite executives, organizational developers, and corporate communicators. The authors provide rich descriptions of methods and implementation strategies, illustrating how effective narratives can enhance organizational performance and communication.