Preliminary Study On Destination Attributes OfNorthern Cyprus

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Focusing on the perspectives of Iranian travelers, this study analyzes the strengths and weaknesses of Northern Cyprus as a destination. Key findings highlight strong attributes such as its unpolluted environment, pleasant climate, tranquil atmosphere, and safety. Conversely, weaknesses include limited shopping options, few seasonal festivals, and a scarcity of museums. The research also explores a conceptual model linking these attributes to the overall image of Northern Cyprus and potential future behaviors of travelers.