Unilever

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The book explores Unilever's strategy to implement biodegradable packaging through an innovative environment point-based system. It proposes alternatives like biodegradable plastics, cardboard, and bamboo packaging while addressing concerns raised by the European Parliament regarding the effectiveness of biodegradable plastics in reducing pollution. The initiative emphasizes recycling and reusing packaging, allowing customers to earn points for participating in sustainable practices. These points can be redeemed for rewards, aligning with Unilever's goal of achieving zero waste by 2030.