NOW and NEW

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The book addresses the significant challenge companies face in generating new growth outside their existing business models, highlighting that a staggering 29 out of 30 attempts to establish a new $50 million business are unsuccessful. It emphasizes the urgency for organizations to innovate and adapt in a competitive landscape, as reported by the World Economic Forum, where eight out of ten companies prioritize this growth. The insights aim to guide businesses in overcoming obstacles to achieve sustainable expansion.