This Way Please: How to Build a Brand People Love Volume 1

Cultivating deep emotional connections is essential for building a successful brand in today's competitive landscape. Darryn Altclass emphasizes that beloved brands thrive not just on advertising or social media presence, but on fostering genuine affection and loyalty among their audience. This practical guide highlights timeless brand qualities that resonate with people, advocating for a focus on enduring traits rather than fleeting trends or gimmicks. The book offers insights into creating lasting devotion and meaningful relationships with consumers.