The Effects of Integrative Behavioral Prediction and Media Priming on the Hand Washing Behavior of Primary School Children

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The experimental study explores the interplay between Integrative Behavior Prediction (IBP) and media priming effects in enhancing handwashing behaviors at critical moments: before eating, before food preparation, and after defecation. It aims to identify beliefs that can facilitate behavior change, demonstrating a significant relationship between positive intentions and actual handwashing practices. The research contributes to understanding psychological factors influencing hygiene behaviors, emphasizing the importance of targeted interventions in public health.