Find Your Market: Discover and Win Your Product's Best Market Opportunity

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A short, practical guide showing you how to find the right market for your product or innovationThe market a startup chooses to pursue has a significant influence on its odds of finding success.Pick a strong market with customers that value the unique benefits of your product or innovation, and hypergrowth might follow. Pick the wrong market , and everything will feel like a slug...You'll have to fight for every call. Every meeting. Every demo. Every client. Your team won't be excited. And you'll have a hard time staying motivated...In spite of the importance of picking the right market, entrepreneurs spend little to no time thinking through their market strategy.Unsurprisingly , 73% of startups enter the wrong market, first .That's time they waste, runway they lose, and opportunities that are suddenly off the table.Deciding which customers to target should never be an afterthought.Learn to identify the right market for your innovation, every timeFind Your Market will show you how It's everything you need to make great market selection decisions.Find Your Market was written