Femininities and Masculinities in the Digital Age

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The book explores the regression of gender equality in the Balkans and South Caucasus following the fall of socialism and the rise of religion in Turkey. It challenges the dominant narrative of persistent male dominance, offering a fresh perspective on gender relations influenced by digital visual communication. The author presents contrasting images of masculinity, epitomized by the lonely Marlboro Man, and a new, empowered femininity. This work serves as a valuable resource for scholars in anthropology, sociology, gender studies, and media research.