The Globalization of Advertising

Más información sobre el libro

Focusing on the dynamics within global advertising agencies, this book explores how teamwork, power relations, and organizational capabilities shape their operations as transnational entities. It examines the evolving roles of offices in Detroit, Los Angeles, and New York, highlighting significant shifts in these cities' advertising markets due to global networks and economic changes. The research reveals the impacts of growth and decline in employment within these urban centers amidst the rise of new advertising hubs in Asia and South America.