Social Influence and Sustainable Consumption

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Focusing on social influence, this volume explores its impact on sustainable consumer behavior, particularly in the context of social media. It delves into the human need for social connections and the essential elements of consumer decision-making, such as goals and opinion gathering. The book outlines strategies for promoting sustainable practices, including purchasing eco-friendly products and recycling. Enhanced by real-world examples, critical thinking prompts, and relevant references, it offers valuable insights into encouraging environmentally responsible consumption.