CREATIVITY & BUSINESS DEVELOPMENT

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The book emphasizes the importance of creativity as a vital asset for business development. It outlines three fundamental keys to creativity and examines its role in enhancing productivity, innovation, and team cohesion. Readers will discover the stages of implementing a creative approach, supported by real-world examples of successful companies. Practical tools and methods, such as brainstorming and collaboration, are provided to stimulate creativity within organizations, positioning it as a crucial factor for success in the competitive marketplace.