Milkyway Image

The integrative research framework combines industrial and discourse analysis to explore Milkyway Image, a Hong Kong film production company founded in 1996. It highlights the evolution of the Hong Kong film industry post-1997, emphasizing its integration into a Chinese context and the global cinema landscape. The study reveals that contemporary Hong Kong cinema reflects a multifaceted narrative shaped by various interest groups, showcasing a dynamic interplay of compliance, resistance, and cultural negotiation, with the interpretation of Milkyway's films varying across different contexts.