eSports is Business

The book delves into the rapid rise of eSports, highlighting its appeal to a younger, digital-savvy audience and the unique strategies required for effective business management in this sector. It offers a concise history of the industry and analyzes the roles of various stakeholders, while discussing key governing principles that have shaped its business model. Aimed at scholars interested in innovation and eBusiness, it provides a forward-looking perspective on the potential future developments within the eSports landscape.