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Foundations of Marketing, 7e

Autores

John Fahy
David Jobber

Valoración del libro

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Parámetros

Negocios y economía

Más información sobre el libro

Exploring the intersection of data, technology, and marketing, this 7th edition addresses how marketers engage with their target audience while navigating issues like sustainability and climate change. It features contemporary examples and case studies that illustrate the practical application of marketing concepts, making it a vital resource for understanding modern marketing challenges and strategies.