Business Relationships That Last: 5 Steps to Transform Contacts into High Performing Relationships

The book introduces a systematic five-step program aimed at transforming casual business relationships into valuable assets for revenue and insights. Author Ed Wallace blends engaging anecdotes with a solid theoretical framework, emphasizing the importance of soft skills in conjunction with traditional business acumen. Highlighting a significant gap in relationship management among executives, the book addresses the need for a formal process to cultivate and enhance business connections, making it a crucial resource for professionals seeking to strengthen their relational capital.