Fashion Entrepreneurship in China and East Asia

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The book offers a comprehensive guide for entrepreneurs navigating the competitive fashion industry in China, where established brands dominate the market. It highlights the immense potential of China's luxury and apparel markets, projected to reach significant financial milestones. Emphasizing the importance of authenticity in a landscape rife with counterfeit products, the text provides strategic insights across three sections, equipping aspiring fashion entrepreneurs with essential skills to thrive in this dynamic environment.